10DLC stands for 10-Digit Long Code, a channel created by mobile carriers for business-to-consumer SMS use cases.Â
Application-to-Person (A2P) Messaging with 10DLCÂ
Similar to traditional person-to-person (P2P), A2P offers organizations a chance to promote, notify, and update their users or clients via SMS messages. Previously A2P consisted of shortcodes and toll-free numbers, now an improved method is being standardized across the USA and Canada; the 10DLC (10-digit-long-code) route.
10DLC stands for 10-Digit Long Code, a channel created by mobile carriers for business-to-consumer SMS use cases. Examples include marketing messages, alerts, appointment reminders, and other notifications.
New Change for Canadian Brand Registration (Q3 2025)
Between July 1 and September 30, 2025 (Q3), The Campaign Registry (TCR) will update its requirements for Canadian Brand Registration.
After this change takes effect, only the Business Number (BN) will be accepted for 10DLC registration. Registry IDs—such as Corporation or Incorporation numbers—will no longer be valid.
Note: Only the first 9 numeric digits of the BN (BN-9) should be entered.
Example: 123456789RT0001 → enter 123456789 only.
Until the update is enforced, either the BN or Registry ID format is still accepted.
What you need to know about 10DLC
If you are considering 10DLC for your organization, here's what you need to know about this new standard in business messaging in the USA.
- 10DLC is a new standard practice in the USA.
- Your organization must have an official website to register for 10DLC.
- Businesses need to register their brands and get their SMS campaigns approved to protect users from unwanted messages and to ensure your messages aren't flagged as spam.
- Campaigns come with a one-time setup fee (Brand Registration) and a small monthly fee (either Standard or Special Campaign), which is collected by your carrier (net2phone Canada), and passed on to The Campaign Registry.Â
Business Benefits of 10DLC for A2P
The implementation of 10DLC (10-Digit Long Code) for A2P (Application-to-Person) messaging offers numerous advantages for businesses looking to enhance their communication strategies.
Tailored for Business Messaging
10DLC is specifically designed to meet the needs of business messaging.
Versatility
It supports multiple use cases and campaign types.
Utilizes Existing Numbers
You can use your existing 10-digit phone numbers.
High-Volume Messaging
It is capable of handling high volumes of messages.
Enhanced Stability and Reliability
10DLC offers increased stability and reliability for business communications.
Registration Requirements Â
Anti-spam measures in the USA have required businesses to register their SMS 10DLC campaigns. Enforcing registration will better protect users against unwanted messages. Additionally, companies can ensure that SMS messages are not classified as spam and that they are delivered as expected.Â
There is a one-time Brand Registration fee and a monthly Campaign fee. Your carrier (net2phone Canada) collects these fees and passes them on to The Campaign Registry; net2Phone Canada does not add surcharges or profit from this service.Â
How to RegisterÂ
You must submit the full designated form to register with The Campaign Registry.Â
- You will submit your company or organization as a Brand.Â
- Your use case for SMS will be submitted as a Campaign.Â
Once The Campaign Registry verifies your submission, net2phone Canada will inform you that A2P SMS messaging is ready to use.
Find the right Campaign and Register Now!Â
Learn what each campaign offers, its associated fees, and net2phone Canada's recommendations. Â
