Does your organization use, or want to use, application-to-person (A2P) messaging? Similar to traditional person-to-person (P2P), A2P offers organizations a chance to promote, notify, and update their users or clients via SMS messages. Previously A2P consisted of shortcodes and toll-free numbers, now an improved method is being standardized across the USA and Canada; the 10DLC (10-digit-long-code) route.

WHAT IS 10DLC? 

10DLC stands for 10 Digit Long Code, which is a channel created by mobile carriers for business-to-consumer SMS use cases. Examples are marketing messages, alerts, appointment reminders, and other notifications. 

Business benefits of 10DLC for A2P SMS 

• designed for business messaging 
• specific use cases/campaign types 
• use existing 10 digital phone numbers 
• supports high volume messaging 
• increased stability and reliability 

WHY YOU NEED TO REGISTER 

Anti-spam measures in the USA have required businesses to register their SMS 10DLC campaigns. By enforcing registration, users will be better protected against unwanted messages. Additionally, companies can ensure that SMS messages are not classified as spam and deliver as expected. 

There is a one-time Brand Registration fee and a monthly Campaign fee. These fees are collected by your carrier (net2phone Canada) and are passed on to The Campain Registry. net2phone Canda is not adding surcharges or making a profit from this service. 

HOW TO REGISTER? 

To register with The Campaign Registry, you must submit a designated form in full. 

• You will submit your company or organization as a Brand. 
• Your use case for SMS will be submitted as a Campaign. 

Once verified by The Campaign Registry, net2phone Canada will inform you that A2P SMS messages to U.S. numbers are ready to use.