10-Digit-Long-Code (10DLC) Overview

10DLC stands for 10 Digit Long Code, which is a channel created by mobile carriers for business-to-consumer SMS use cases. 

Application-to-Person (A2P) Messaging with 10DLC 

Similar to traditional person-to-person (P2P), A2P offers organizations a chance to promote, notify, and update their users or clients via SMS messages. Previously A2P consisted of shortcodes and toll-free numbers, now an improved method is being standardized across the USA and Canada; the 10DLC (10-digit-long-code) route.


10DLC stands for 10-Digit Long Code, a channel created by mobile carriers for business-to-consumer SMS use cases. Examples include marketing messages, alerts, appointment reminders, and other notifications.

What you need to know about 10DLC

If you are considering 10DLC for your organization, here's what you need to know about this new standard in business messaging in the USA.

  • 10DLC is a new standard practice in the USA.
  • Your organization must have an official website to register for 10DLC.
  • Businesses need to register their brands and get their SMS campaigns approved to protect users from unwanted messages and to ensure your messages aren't flagged as spam.
  • Campaigns come with a one-time setup fee (Brand Registration) and a small monthly fee (either Standard or Special Campaign), which is collected by your carrier (net2phone Canada), and passed on to The Campaign Registry. 

Business Benefits of 10DLC for A2P

The implementation of 10DLC (10-Digit Long Code) for A2P (Application-to-Person) messaging offers numerous advantages for businesses looking to enhance their communication strategies.

Tailored for Business Messaging
10DLC is specifically designed to meet the needs of business messaging.

It supports multiple use cases and campaign types.

Utilizes Existing Numbers
You can use your existing 10-digit phone numbers.

High-Volume Messaging
It is capable of handling high volumes of messages.

Enhanced Stability and Reliability
10DLC offers increased stability and reliability for business communications.



Anti-spam measures in the USA have required businesses to register their SMS 10DLC campaigns. By enforcing registration, users will be better protected against unwanted messages. Additionally, companies can ensure that SMS messages are not classified as spam and deliver as expected. 

There is a one-time Brand Registration fee and a monthly Campaign fee. These fees are collected by your carrier (net2phone Canada) and are passed on to The Campain Registry. net2phone Canda is not adding surcharges or making a profit from this service. 


To register with The Campaign Registry, you must submit a designated form in full. 

  • You will submit your company or organization as a Brand
  • Your use case for SMS will be submitted as a Campaign

Once verified by The Campaign Registry, net2phone Canada will inform you that A2P SMS messages to U.S. numbers are ready to use.

Find the right Campaign and Register Now! 

Learn what each campaign offers, its associated fees, and net2phone Canada's recommendations.  

Follow this guide to fill out your Campaign Registry Form.


Was this article helpful?

Can’t find what you’re looking for?

Our award-winning customer support team is here for you.

Contact Support