The Campaign Registry provides many Campaign types for organizations to choose from, each with a specified monthly fee and approval process. There are two categories of Campaign types, Standard and Specialized. This article will list each Campaign type with a brief description. For most of our customers, net2phone Canada recommends a single brand with a low volume, mixed campaign type.
Unsure what campaign type is right for you?
A member of our Customer Success team will be happy to review your use cases and answer your questions. Email success@net2phone.ca to open a ticket. A member of our CS team will respond within 1 business day to schedule a call.
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LOW VOLUME MIXED CAMPAIGN
The Low Volume Mixed Campaign type offers organizations multiple use cases and "lower" volume.
Key Features
- Allows you to create any messaging campaign containing 2 to 5 standard use cases.
- Lower monthly price ($2.00).
- Each campaign can have a maximum of 49 telephone numbers associated with it.
- 2000 messages per day, and 75 messages per minute.
OTHER STANDARD CAMPAIGN TYPES
2FA - Any two-factor authentication, verification or one-time passcode
Account Notifications - Standard notifications for account holders; relating to and being about a user's account.
Customer Care - All customer care interactions, including but not limited to account management and customer support.
Delivery Notifications - Notification about the delivery status of a product or service.
Fraud Alert Messaging - Notifications regarding potential fraudulent activity on a user's account.
Higher Education - Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the "free to the consumer" messaging model.
Marketing - Any communication that includes marketing and/or promotional content.
Mixed - Any messaging campaign containing 2 to 5 standard uses cases.
Polling and voting - Sending surveys and polling/voting campaigns for non-political arenas.
Public Service Announcement - Informational messaging to raise an audience's awareness about important issues.
Security Alert - A notification stating the security of a system, either software or hardware, has been compromised, and there is an action you need to take.
SPECIALIZED CAMPAIGN TYPES
The following campaign types require additional approvals by The Campaign Registry.
Charity - Communications from a registered charity to provide help and raise money for those in need. Includes: 5013C Charity.
Proxy - Peer-to-peer app-based group messaging with proxy/pooled numbers, supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.
Emergency - Notification services are designed to support public safety/health during natural disasters, armed conflicts, pandemics and other national or regional emergencies.
K-12 Education - Campaigns created for messaging platforms that support schools from grades K - 12, and distance learning centers. K-12 Education Campaign is not for Post-Secondary schools. This use case requires MNO approval.
Platform Free Trial - CSP "Free Trial" Offers for non-paying customers and requires a separate contract.
Agents; franchise; local branches - Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office.
