The Campaign Registry provides many Campaign types for organizations to choose from, each with a specified monthly fee and approval process. There are two categories of Campaign types, Standard and Specialized. This article will list each Campaign type with a brief description. For most of our customers, net2phone Canada recommends a single brand with a low volume, mixed campaign type.
LOW VOLUME MIXED CAMPAIGN
The Low Volume Mixed Campaign type offers organizations multiple use cases and "lower" volume.
- Allows you to create any messaging campaign containing 2 to 5 standard use cases.
- Lower monthly price ($2.00).
- Each campaign can have a maximum of 49 telephone numbers associated with it.
- 2000 messages per day, and 75 messages per minute.
OTHER STANDARD CAMPAIGN TYPES
2FA - Any two-factor authentication, verification or one-time passcode
Account Notifications - Standard notifications for account holders; relating to and being about a user's account.
Customer Care - All customer care interactions, including but not limited to account management and customer support.
Delivery Notifications - Notification about the delivery status of a product or service.
Fraud Alert Messaging - Notifications regarding potential fraudulent activity on a user's account.
Higher Education - Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the "free to the consumer" messaging model.
Marketing - Any communication that includes marketing and/or promotional content.
Mixed - Any messaging campaign containing 2 to 5 standard uses cases.
Polling and voting - Sending surveys and polling/voting campaigns for non-political arenas.
Public Service Announcement - Informational messaging to raise an audience's awareness about important issues.
Security Alert - A notification stating the security of a system, either software or hardware, has been compromised, and there is an action you need to take.
SPECIALIZED CAMPAIGN TYPES
Charity - Communications from a registered charity to provide help and raise money for those in need. Includes: 5013C Charity.
Proxy - Peer-to-peer app-based group messaging with proxy/pooled numbers, supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.
Emergency - Notification services are designed to support public safety/health during natural disasters, armed conflicts, pandemics and other national or regional emergencies.
K-12 Education - Campaigns created for messaging platforms that support schools from grades K - 12, and distance learning centers. K-12 Education Campaign is not for Post-Secondary schools. This use case requires MNO approval.
Platform Free Trial - CSP "Free Trial" Offers for non-paying customers and requires a separate contract.
Agents; franchise; local branches - Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office.