10DLC Campaign Types with Descriptions and Examples

The Campaign Registry provides many Campaign types for organizations to choose from, each with a specified monthly fee and approval process. There are two campaign types: standard and specialized. This article will list each Campaign type with a brief description. For most of our customers, net2phone recommends a single brand with a low volume, mixed campaign type. 

Low-Volume Mixed Campaign

The Low Volume Mixed Campaign type offers organizations multiple use cases and "lower" volume.

Key Features

  • Allows you to create any messaging campaign containing 2 to 5 standard use cases.
  • Lower monthly price ($2.00). 
  • Each campaign can have a maximum of 49 telephone numbers associated with it. 
  • 2000 messages per day, and 75 messages per minute. 

Other Standard Campaign Types

2FA - Any two-factor authentication, verification or one-time passcode 

Account Notifications - Standard notifications for account holders; relating to and being about a user's account.  

Customer Care - All customer care interactions, including but not limited to account management and customer support.  

Delivery Notifications - Notification about the delivery status of a product or service.  

Fraud Alert Messaging - Notifications regarding potential fraudulent activity on a user's account.  

Higher Education - Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the "free to the consumer" messaging model.  

Marketing - Any communication that includes marketing and/or promotional content. 

Mixed - Any messaging campaign containing 2 to 5 standard uses cases. 

Polling and voting - Sending surveys and polling/voting campaigns for non-political arenas. 

Public Service Announcement - Informational messaging to raise an audience's awareness about important issues. 

Security Alert - A notification stating the security of a system, either software or hardware, has been compromised, and there is an action you need to take.


Specialized Campaign Types

The following campaign types require additional approvals by The Campaign Registry.  

Charity - Communications from a registered charity to provide help and raise money for those in need. Includes: 5013C Charity. 

Proxy - Peer-to-peer app-based group messaging with proxy/pooled numbers, supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications. 

Emergency - Notification services are designed to support public safety/health during natural disasters, armed conflicts, pandemics and other national or regional emergencies. 

K-12 Education - Campaigns created for messaging platforms that support schools from grades K - 12, and distance learning centers. K-12 Education Campaign is not for Post-Secondary schools. This use case requires MNO approval. 

Platform Free Trial - CSP "Free Trial" Offers for non-paying customers and requires a separate contract. 

Agents; franchise; local branches - Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office. 


Example Campaign Descriptions 

Each one of these describes how the SMS (and/or MMS) campaign will be used. It is important that the campaign description actually matches the sample messages, and your sample messages are as accurate as possible.

  • This campaign will be used to request feedback via SMS messaging for experience with the delivery process.
  • We will be using SMS for Customer support and answering consumer concerns about products and services.
  • Text messaging will be used for customer care and marketing promotions for XYZ LLC
  • This campaign will be used to inform people about new job openings and/or training opportunities at XYZ LLC.
  • The campaign will contact customers to update them on policy support and their payments.
  • The business will send out SMS notifications regarding ordering, shipping, and delivery updates.
  • Sending out appointment reminders and updates regarding hours and availability.
  • We will be sending out 2FA codes for login and password reset. Users will also receive codes after signing up with their phone number to validate the phone and activate their account.

Call-to-Action: Message Flow

Describe how recipients of your text messages via this campaign will consent to receive these messages. In other words, how is recipient opt-in consent obtained?  This field has a 40-character MINIMUM for a reason.  Please provide a highly detailed description of how consent is obtained.  There are many ways consent for messaging is obtained.  Here are some examples.  

  • Through a website
  • User-initiated text to the brand
  • Verbally
  • Telephone calls
  • Form at office
  • Others

    Each call-to-action must be appropriately tracked for consent.

Opt-in/Out-out Keywords and Message Examples

Some aspects are mandatory for all campaigns.  Provide example messages you will send when someone opts in.  

Mandatory message components are compromised of the following: 

  • Program (brand) name 
  • Message frequency (#msgs/mo, msg frequency varies, recurring messages, etc) 
  • Link to Terms & Conditions and Privacy Policy 
  • “Message and data rates may apply” disclosure 
  • **Opt-Out instructions (Reply STOP to Opt-out): STOP must always be supported and is the default. You may include other keywords such as END, EXIT, or UNSUBSCRIBE. 
  • Customer care contact information (Reply HELP for help) 

Opt-in Via Website 

If customers are required to put their phone number into a webform on your website, then you MUST display SMS Disclosure on that page and a link to the Privacy Policy that states customer information will not be sold or shared with 3rd parties. See these examples where the brand utilizes standard website disclosure:

  • When the user signs up for an account, the user must first enter their phone number. A 2FA message is sent to validate that phone number. After that, they are asked if they wish to receive account notification messages sent to the provided (and validated) phone number.
  • The user will see all text messaging disclosures here.
  • The user fills out a form on the website where they can consent to receive notification messages. There is also a box they can check to receive product updates and/or marketing messages. The messaging disclosure is displayed to users by this form.
  • User fills in their phone number on a web form and consent to receive updates for any new opportunities. 
  • Under the “Contact Us” website option, there is a form to fill out to get more information. The user’s phone number is requested. Additionally, there is a checkbox that the user may check to receive information via SMS message, with a full SMS disclosure provided.
  • When consumers use our online form to make an appointment, they are asked if they would like SMS appointment reminders sent to their phones. If they check the box YES, appointment reminders will be sent.

Opt-in Via Email

Many emails include standard “subscribe for updates” call-to-actions. See these examples where the brand provides an email disclosure:

  • In our weekly marketing emails, we include a button that asks consumers if they would like to receive targeted information about upcoming sales via SMS. If they consent, then no more than twice weekly messages are sent. A full SMS disclosure is provided next to the email button.
  • In our account validation email, we offer the consumer a button to opt-in for SMS messages. If the consumer consents, messages will be sent for shipping and product updates.

Opt-in Via Verbal Consent (including Voice Calls) 

For verbal content, you need to outline a script that the brand will use. See these examples where the brand provides a verbal disclosure:

  • While on the phone with the user, the agent asks them to confirm if they wish to receive additional information via SMS. If the user agrees, the information is sent. We do remind them that messaging and data charges may apply and that they can opt out at any time by replying STOP, and that HELP provides them with more information.
  • When a consumer requests directions via a phone call, we ask if it is okay to send them an SMS message with directions to our shop. Additionally, when consumers call us for an appointment, we ask if they would like to receive appointment reminders via SMS. During these calls, consumers are reminded that message and data rates apply, and that they can always opt out later by replying STOP. We’ll also note that they will only receive appointment reminder messages when they make an appointment and that no other messages will be received.
  • While the client is at our location, we ask them if they would like to discuss further through text messaging, also reminding them that they can always opt out of further messaging if they wish by simply replying STOP. We’ll also remind them that these text messages are subject to message and data rates and that the number of messages will vary, based on our conversations. Finally, we note that we won’t sell or convey their private mobile data to any third parties and that they can always refer to the Privacy Policy on the website. If they reply that they would, we enter their phone number, and they will receive an opt-in confirmation message that will contain all of the appropriate disclosures.
  • During a phone conversation, we ask the caller if we can send more details in SMS messages. Reminding them that they can opt-out at any time by replying STOP. Also that these messages are subject to typical message and data rates.  That the number of messages will vary, based on our conversations. Finally, we note that we won’t sell or convey their private mobile data to any third parties and that they can always refer to the Privacy Policy on the website. 
  • When a consumer is checking out of our practice, we ask if we can send follow-up appointment reminders via SMS and that message/data rates apply. If they consent, they will receive a welcome message with full SMS opt-in/opt-out, messaging and data rates disclosures, and approximate monthly message counts.
  • Consumers provide their consent to the agent at the end of the call, agreeing to receive a customer satisfaction survey via SMS. We tell them that they may always opt out via replying STOP and that only x number of messages will be sent. We also remind them that message and data rates always apply to text messaging. 
  • Consumers will Opt-In to receive messaging when talking with our Project Managers who canvas local neighborhoods. When speaking with the Project Managers, they agree to receive messages verbally and on our contact form. After a user provides us with the initial consent, we then send them a double Opt-In message to ensure they wish to receive SMS messages from us

Opt-in Via Consumer-Initiated message to the brand

Consumers can opt-in by initiating an SMS to the campaign phone number. See these examples where the brand provides an SMS disclosure:

  • The customer can reach out to us via SMS (the phone number to text is on the website). We’ll send back a welcome message which notes that they will now receive updates via SMS. The welcome (or opt-in message) will have all SMS disclosures.
  • Employees may opt-into messaging by texting the keyword START to a posted number on a bulletin board. The bulletin board post also contains additional information about the SMS notifications they will be receiving. There is also a welcome message after they send the START keyword, which contains the full set of SMS disclosures.

Other opt-in examples

See these examples where the brand provides an unique opt-in: 

  • We provide a button on our social media site that opens up a form that the consumer may access to fill in their phone number and approve the receipt of SMS messages. There is a full SMS disclaimer underneath the button.
  • From our messaging app, users opt-in by texting our opt-in number and agreeing to receive text messages by sending OPT-IN, optionally our users can text a phone number once the user sends an OPT-IN. 

Message Examples

Opt-In Messages Examples

  • [Brand Name] Thank you for opting in for our texting notifications. Message frequency may vary.  Message and Data Rates may apply. To end messaging from us, you may always Reply with STOP  or HELP for more information.
  • [Brand Name] Thank you for signing up for our weekly text updates (one text per week). Message and Data Rates may apply. To end messaging, you may always Reply with STOP or HELP for more information.
  • [Brand Name] Thank you for subscribing to receive text messages from [Brand Name]. We will send no more than 6 messages per month. Message and Data Rates may Apply. Reply STOP to opt out, HELP for additional info.

Opt-out Messages Examples

  • Thank you! [Brand Name] will no longer send you notifications.
  • You are unsubscribed to texts from [Brand Neme]. No more messages will be sent.
  • [Brand Name] You have successfully unsubscribed, and you will no longer receive surveys from us.
  • [Brand Name] You are no longer subscribed to our updates and will receive no more messages. You may reply START to restart them at any time.
  • You have been successfully unsubscribed from [Brand Name]. No more messages will be sent. If you accidentally unsubscribe, Reply START to opt-in to messaging.
  • [Brand Name] We are sorry to see you go. You will not receive any more text messages from us. You can; however, send START to this number if you want to re-subscribe.

HELP Messages Examples

  • This SMS texting system is for the employees of [BRAND Name]. Text START to join, STOP to leave. You may also contact us at XXX.YYY.ZZZZ for additional assistance.
  • [BRAND Name]. Text START to join. Text STOP to leave. Or you may contact us at XXX-YYY-ZZZZ for further assistance.
  • [BRAND Name] You can get more assistance from our website at: https://brandname.com or XXXZZZ-YYYY. Text STOP to stop receiving messages from us. You can also text START to restart getting messages from us again.

A complete SMS Disclosure*

By clicking "Subscribe" I agree to receive recurring informational SMS, MMS or Email messages from [YOUR BRAND NAME]. My click is my electronic signature, and I authorize you to send me text messages on my mobile phone or landline. I understand that consenting to receive SMS messages is not a condition of purchase or service. This is a standard rate subscription service available on most carriers, Msg & Data Rates May Apply. You can also request additional information by texting HELP or sending an email to xxxx@BRAND.COM. Service will continue until the customer cancels.  Messaging frequency will vary. Subscription may be canceled by texting STOP, END, QUIT, CANCEL or UNSUBSCRIBE. Further disclosure at Terms & Conditions and Privacy Policy.

*If you provide a Privacy Policy and/or Terms of Service/Usage/Conditions, etc. and you refer to them in your SMS Disclosure, then you should provide a link to them.


Not Allowed: Harmful and/or Deceitful Messages 

The following categories have been recognized as harmful and/or deceitful to the end consumer and cannot be run on any U.S. messaging product (Long Numbers, 10DLC, Toll-Free Numbers, or Short Codes).  

High-risk financial services

• Payday loans

• Short-term high interest loans  

• Auto loans

• Mortgage loans

• Student loans

• Debt collection

• Gambling/sweepstakes

• Stock alerts

• Cryptocurrency

Get-rich-quick schemes

• Deceptive work-from-home programs

• Risk investment opportunities

• Multi-level marketing


Debt forgiveness

• Debt consolidation  

• Debt reduction

• Credit repair programs

Controlled substances

• Cannabis and CBD

• All Schedule 1 and 2 drugs

• Tobacco and vape *Allowed with age gate


• Phishing

• Pornography

• Profanity or hate speech

• Gambling

• Fraud and scam

• Deceptive marketing

• Lead generation (all affiliate marketing must be carrier-approved)

Banned Message Types

Upon investigation, if determined to be a part of at least one of the categories above, net2phone reserves the right to suspend or cancel all network services.  If you have additional questions regarding the above, please don’t hesitate to contact us. 

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